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We provide digital media with a dynamic journey builder to boost subscription conversion, engagement, and loyalty — delivering autonomy, speed and results.

Poool helps 150+ publishers worldwide move faster, 

from strategy to implementation and endless experimentation 

TF1
The Irish News
Le Parisien
L'Equipe
Elle
20 Minutes
Infoprodigital
Boursorama
L'Humanité
Maddyness
Ouest France
Le Point
Euronews
Prisma Media
The Kyiv Independent
La Tribune
Jeune Afrique
La Croix
Unimedias
Politis
Neue Narrative
Paris Match
Ebra

Increase reader engagement, subscription propensity and retention rates with on-site & on-app widgets

  • checkBuild engagement elements in any format: pop-up, banner, content block, full screen...
  • checkIntegrate newsletter sign-up elements, onboarding journeys and anti-churn actions
  • checkConfigure display conditions to target elements with deep granularity

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Client testimonials

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Poool’s consultancy has been an incredible bonus for us - the team has provided us with invaluable strategic advice and has supported us in building and following our testing roadmap. The consultancy team has also been an asset for our day-to-day running of the tool, always ready with best practice recommendations.
Emilie Courmont - Digital Acquisition - EBRA Group
blocks.testimonials.ebra.name — EBRA Group
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A perfect-suited solution to acquire leads, engage audiencers and convert your visitors, Poool allows us to test & learn with ease and continuously develop our strategy. The tool is in constant evolution, constantly offering us new features and designs (that can be slightly tricky to master based on your goals).
Ava Gabard - Head of Marketing - Global Média Santé
blocks.testimonials.gms.name — Global Média Santé
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Alternatives-Economiques.fr managed to triple the size of its subscribers base in the last 3 years. Using the Poool platform has been a huge help to achieve our goals. It allowed us to test and deploy effective paywall strategies really fast.
Frédéric Désiles - Strategy and Marketing Director - Alter Eco
blocks.testimonials.altereco.name — Alter Eco
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The addition of Poool to my clients website has been the missing piece of the puzzle! It's been a key element in reinforcing the marketing funnel we put in place to drive email signups and subscriptions, and the results have been great so far.
Buster Manston - Digital Marketing & Content Manager - WDDTY
blocks.testimonials.wddty.name — WDDTY
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The Moneyweb team were able to set up a new strategy in just 10 days between our onboarding call & deploying our new paywall online!
Marieka van Vuuren - Head of Development - MoneyWeb
blocks.testimonials.moneyweb.name — MoneyWeb

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Our blog helps you be better at work

Interested in finding out more about subscription and registration strategies? Want to optimize your content business and turn your audience into business? Then look no further!
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
There are endless lists of KPIs (Key Performance Indicators) online, persuading businesses that they should be measuring every. single. one. 🥵 Not only would this be hugely time consuming, but it wo...
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Poool vs in-house: why choose Poool over an in-house solution?
Poool vs in-house: why choose Poool over an in-house solution?
Choosing between outsourcing tech or building an in-house solution can be a challenging decision for many digital publishers. But we’re here to help you make the choice and (hopefully) allow you to di...
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White Paper: How to Launch a Paywall and Digital Subscription Strategy.
White Paper: How to Launch a Paywall and Digital Subscription Strategy.
Across all content producers and providers, from digital press to e-learning, VOD and audio streaming sites, subscription-based models are on the rise and consumers are increasingly prepared to pay. S...
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What is a Paywall? - Definition and Examples.
What is a Paywall? - Definition and Examples.
Considering the continued fall in print and ad revenues, paired with the rise in content consumption online, it’s no surprise that paywalls are becoming increasingly employed by content producers onli...
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